| 2012.05.22 |
A financial institution from way back in my military days sent me an invitation for a credit card.
It was good enough to make me take the bait. So I called and they took my application over the phone.
Part of the process involved asking me questions to verify my identity using "publicly available
information." Their first question was the color of my 1994 Honda Civic.
Holy cow! How the Hell did you know I had a Civic? I didn’t buy it through them!
Another question was about a different car I owned. That one was not financed through any institution.
I was amazed at the quality of data they had available to them. Even down to the COLORS — and by
the way, colors are not coded into a car's VIN.
|